MSc-IT Study Material
June 2010 Edition

Computer Science Department, University of Cape Town
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Culture

One consideration to bear in mind is that our perceptual systems are shaped by the culture in which we grow up. Therefore, if you are creating an interface for a different culture than your own, it is well worth investigating cultural differences between you and the target user group. Culture can affect both constructivist and ecological perception, as seen in the following examples.

Affordances between cultures can also become confused. Work from anthropologists reveals many anecdotes such as the tribe which when first were presented with spoons used the bowl of the spoon to grasp and scooped with the handle.

So, if you are designing an interface for a culture other than your own, spend some time learning how their culture may have influenced their visual perception systems.

Activity 9

Although not strictly a perception problem, there are strong cultural reasons why the most used menu (usually the “File” menu) is in the top left corner of the screen. Why is this and how would you change the interface for a user who is from China?

A discussion on this activity can be found at the end of the chapter.